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Prinova research indicates that consumers are turning to tea, coffee, and energy drinks as they reduce their alcohol intake. The report also suggests that even more drinkers—younger ones in particular—would cut back if a wider range of healthy nonalcoholic beverages were available. To explore current trends in the beverage space, Prinova surveyed 1,277 physically active European consumers. More than four in 10 (42.5%) said they had reduced their alcohol i…

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