Food Technology Magazine | Supplier Central
Health Benefits Sway Consumers and More News From Ingredient Suppliers
News about food industry suppliers, including new product rollouts and research findings.
PRODUCT DEVELOPMENT
Health Benefits Sway Consumers
Health claims influence the food and beverage purchasing decisions of most consumers and are particularly likely to resonate with the youngest, research has shown. Global ingredient supplier Prinova surveyed more than 1,500 adult consumers in Europe and the United States in June 2024. Nearly three-fourths (72%) said they were more likely to buy a food or beverage product if the packaging mentioned a health benefit. This rose to 87% among those age…
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