Food Technology Magazine | Market Trends
Feeding Pampered Pooches and Finicky Felines
An overview of the market for foods and supplements for cats and dogs.
Full Moon Artisanal Sausages, made from regionally sourced, human-grade ingredients, offer pets a “fresh from the deli experience,” according to their maker. Photo courtesy of Full Moon Pet
With the number of U.S. households that include cats and dogs greater than the number of households with kids, according to the National Association of Realtors, it’s not surprising that catering to canine and feline appetites is big business. Sales of pet food and treats topped $64.4 billion last year, according to the American Pet Products Association (APPA).
APPA reports that 65.1 million U.S. households own a dog, 46.5 million have a cat, and 35% have more than one pet. Millennials and…
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