Food Technology Magazine | Innovation
After a gradual build in sales, Lifeway Foods’ ProBugs creamy kefir product for kids is expanding its retail footprint. Photo courtesy of Lifeway Foods
Julie Smolyansky was a CEO before she was an entrepreneur. But in running Lifeway Foods for more than two decades, she’s had to be as entrepreneurial as any food startup scrambling to keep a company on the rails and build a lasting business legacy. And in the process of navigating business setbacks and a series of product failures, she’s learned some important lessons.
Smolyansky took over as president and CEO of Chicago-based Lifeway, a maker of kefir and farmer cheese, in 2002 after the sudden …