Targeting America’s Youngest Consumers

The U.S. Gen Alpha population (aged 14 and younger) currently numbers about 42 million and represents nearly 13% of the population, according to data platform Statista. This influential demographic segment offers an outsize opportunity for marketers of healthy foods and beverages.

More than half of all parents of Gen Alpha kids say they are putting more effort into selecting nutritious healthy foods and drinks for their children versus a year ago, according to FMI, The Food Industry Association. …