Food Technology Magazine | Applied Science
Reimagining Reformulation: What Could Go Wrong?
The author details what to consider when embarking on a product reformulation process, including prework planning, consumer demand, and costs, and how to minimize or troubleshoot inevitable bumps in the road.
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Imagine this scene: A company has been selling a branded bread for years. Its loyal customer base has raised questions about a potential clean label version. The company has decided to do a reformulation looking at this as a fairly straightforward ingredient swap. The company will switch to natural preservatives within the formulation. They can run out the packaging before ordering new packaging. Altogether, it’s a minimal cost reformulation in response to consumer demand.
However, a few weeks la…
