How Gen AI Will Accelerate Food Industry Innovation

The dismal statistics around new product rollouts are well known in the food industry. New product failure rates are as high as 90% by some calculations. But what if product developers could dramatically increase the odds of success—by using generative AI (Gen AI)?

Unlike traditional AI (artificial intelligence), which relies on human-programmed rules to produce output based on structured data, Gen AI doesn’t just follow rules. It learns from the data it is trained on, finds patterns, and provide…