Before we dive into our thoughts on the U.S. Food and Drug Administration’s (FDA) proposed 30-month extension to the Food Traceability Rule, let’s be clear about why this rule exists. While the ability to improve recalls is referenced, we strongly believe this rule is more about helping regulators find the source of outbreaks to prevent more consumers from falling sick or dying and investigate the causes of contamination.

As regulators (and consumers!), it must be frustrating not to know where th…

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About the Authors

Jennifer McEntire, PhD, is founder and president of Food Safety Strategy ([email protected]).
Tejas Bhatt, MS, is founder and CEO of AdvanTejas, a digital food safety consultancy, and an incoming IFT Board of Directors member ([email protected]).
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