With digestive health now a key driver for functional food and beverage purchases in the United States, according to Innova Market Insights, gut-friendly ‘biotics are poised for expanded growth beyond supplements. In fact, the probiotics and prebiotics segment is the largest functional food ingredients product category worldwide, Technavio reports.

“The food and beverage industry is experiencing a surge in products enhanced with probiotics, prebiotics, and postbiotics, particularly in…

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About the Author

Elizabeth Brewster is a freelance writer based in Evanston, Ill. ([email protected]).