Food Technology Magazine | Applied Science

GLP-1s: The Next Wave of Weight Loss

Food manufacturers are responding to the growing popularity of GLP-1 drugs with product innovations designed to support consumers in their weight loss goals.

By Linda Milo Ohr

March 5, 2025

Magic bullet, miracle weight loss. Consumers continually seek quick, easy solutions to dropping excess weight. Today, there’s no denying the popularity of the next weight loss trend: anti-obesity medications, particularly glucagon-like peptide-1 (GLP-1) receptor agonist medications like Ozempic, Wegovy, and Rybelsus. And food manufacturers and dietary supplement makers are taking notice, responding with product innovations designed to support GLP-1 consumers in their quest to lose weight.