Consumers Flock to Frozen

Easily customizable, do-it-yourself make-and-bake basics, a new generation of globally inspired fare, and truly innovative products like Trashy Gourmet Air Fryer Cookies and chunky, layered Ben & Jerry’s Sundaes are sending shoppers scurrying to the frozen food aisle.

Nearly 99% of households buy frozen foods, and last year, shoppers bought even more of them than in prior years on an average of 50 grocery trips per capita, according to Circana data.

For the year ended Feb. 23, 2025, baby…