Nestlé, Coca-Cola end the Beverage Partners Worldwide joint venture
After more than 15 years, Nestlé and Coca-Cola have agreed to dissolve their Beverage Partners Worldwide (BPW) joint venture, as of Jan. 1, 2018.
After more than 15 years, Nestlé and Coca-Cola have agreed to dissolve their Beverage Partners Worldwide (BPW) joint venture, as of Jan. 1, 2018.
Created in 2001, the 50-50 joint venture offers ready-to drink tea—specifically Nestea—in Canada and Europe. The ready-to-drink tea market has evolved, and Nestlé believes the time is right to develop Nestea independently. As part of this agreement, Nestlé is granting Coca-Cola a license to manufacture and distribute Nestea in Canada, Spain, Portugal, Andorra, Romania, Hungary, and Bulgaria. In other countries that are currently part of BPW, Coca-Cola will no longer produce or distribute Nestea.
Through its Nestlé Waters division, Nestlé already manages the Nestea brand in several countries, including the United States. Following this new agreement, Nestlé Waters will also manage Nestea in all the European countries that are not part of the licensing agreements.