Barry Callebaut, a manufacturer of high-quality chocolate and cocoa products, has been granted a Temporary Marketing Permit (TMP) by the U.S. Food and Drug Administration (FDA), clearing the way to market ruby as chocolate in the United States. Ruby’s unique taste, color, and composition, made from the ruby cocoa bean, required a TMP from the FDA for it to be marketed as the fourth type of chocolate.
“Barry Callebaut has established itself as a pioneer and innovator in chocolate and cocoa, globally. With the approval of this TMP, we will move forward with our customers in introducing ruby as chocolate to the U.S. market,” said Peter Boone, CEO and president, Barry Callebaut Americas.
The TMP is an important step towards establishing ruby chocolate as the fourth type standard of identity for chocolate after dark, milk, and white chocolate. The TMP allows Barry Callebaut to formally measure consumer acceptance, in support of a future petition for such a new standard of identity.
Ruby chocolate has been introduced by more than 60 brands across all continents. In the United States, ruby has already been introduced in recent months as ruby cacao bars, ruby truffles, and more.
Federal Register notice (pdf)
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