Unilever and Terra Drone Europe have partnered to explore drone delivery of ice cream in New York. According to Terra Drone’s press release, Ben & Jerry’s ice cream cups were delivered to a pre-decided destination by drone at Unilever’s recent annual investor event. During the demonstration, a multi-copter drone was fitted with a delivery box designed to carry three Ben & Jerry’s mini cups. A flight path was set beforehand to allow the drone to carry the ice cream cups inside Unilever’s U.S. facility.
The demo was conducted as part of Unilever’s ice cream delivery service, “Ice Cream Now,” which launched in 2017 and allows consumers to have ice cream delivered directly to them through apps like Uber Eats. With regulations around future drone flights expected to become more flexible, the consumer goods company is preparing for a drone logistics service that will deliver products to more customers faster.
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