Nestlé Purina has announced the debut of Pro Plan LiveClear—a 100% complete, nutritious, and balanced dry cat food that has been shown to reduce the allergens in cat hair and dander. The product is a result of more than a decade of research dedicated to finding a safe, effective way to improve quality of life for cats and their owners.
“Many people think that cat hair is the root of their problem, but it’s actually what’s on it—the major cat allergen called Fel d 1, a protein that cats produce naturally in their saliva,” said Ebenezer Satyaraj, immunologist for Nestlé Purina Research and lead investigator for the research.
Fel d 1 is an allergen produced by all cats in their salivary and sebaceous glands. It is transferred to a cat’s hair and skin during grooming and then dispersed in the environment via hair and dried skin flakes.
The key ingredient in Pro Plan LiveClear is a specific protein sourced from eggs. When cats eat the new food, the protein binds to the Fel d 1 and safely neutralizes it in the cat’s mouth. By reducing active Fel d 1 in the cat’s saliva, it reduces the allergen that is transferred to the cat’s hair and dander when they groom, ultimately reducing the allergen in the environment without impacting the physiology of the cat.
Pro Plan LiveClear will be available online and at pet specialty retail outlets in the United States in April, with other markets to follow later in 2020.
Radicle Growth, an acceleration fund, and Syngenta, an agriculture company helping to improve global food security, have launched The Radicle Protein Challenge by Syngenta.
Nestlé Purina PetCare has acquired natural pet food brand Lily’s Kitchen, the UK’s leading producer of premium wet and dry natural foods for dogs and cats.
SweeGen has announced its newly launched food and beverage application centers located in four global regions—North America, Europe, Asia-Pacific, and Latin America.
Nestlé Australia has introduced a plant-based version of its cocoa-malt beverage Milo, which first debuted in 1934.
Nestlé has launched Unleashed, a new accelerator program in pet care. The Nestlé Purina program is part of the global initiative to accelerate innovation, addressing fast-changing consumer needs and major challenges linked to the future of food and nutrition.