EP 63: Exploring the MAHA Report
Behavioral science researcher Dave Lundahl proposes a solution to the problem of food product hyper-palatability, which is believed to be a significant contributor to the obesity crisis. In the wake of the recent high-profile Make America Healthy Again report calling for bans on dozens of food ingredients, Anna Rosales, IFT’s senior director of government affairs and nutrition, discusses the need to separate perception from scientific reality—and to explore what it will take to repair trust in the safety of our food system.
Plus: This episode of Omnivore is brought to you by Almond Board of California. Almonds offer endless possibilities for innovation. Visit Almonds.com/Trends to learn more.
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GUESTS
David Lundahl is the CEO and founder of InsightsNow, a behavioral research firm, and a longtime leader in sensory and consumer science. His career spans industry and academia. A published author and former chair of IFT’s Sensory and Consumer Science Division, Lundahl has pioneered behavioral research methods and clean label design approaches that continue to shape product and innovation strategies. He has an MS in statistics and a PhD in food science and technology from Oregon State University.
Anna Rosales, RD, is the senior director of government affairs and nutrition at the Institute of Food Technologists, with a career that blends culinary arts, nutrition expertise, and food law.
Omnivore Podcast
Join the award-winning editors of Food Technology magazine every other Monday for Omnivore, the podcast that intersects the business of food and the science of food, through lively discussion and interviews with product innovators, leading researchers, policy makers, and thought leaders from across the world of food.