Have We Made Food Too Tasty?, Exploring the MAHA Report

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Omnivore

Episode Description

Behavioral science researcher Dave Lundahl proposes a solution to the problem of food product hyper-palatability, which is believed to be a significant contributor to the obesity crisis. In the wake of the recent high-profile Make America Healthy Again report calling for bans on dozens of food ingredients, Anna Rosales, IFT’s senior director of government affairs and nutrition, discusses the need to separate perception from scientific reality—and to explore what it will take to repair trust in the safety of our food system.

Plus: This episode of Omnivore is brought to you by Almond Board of California. Almonds offer endless possibilities for innovation. Visit Almonds.com/Trends to learn more.

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GUESTS

Featured Guests

David Lundahl CEO and founder of InsightsNow

David Lundahl is the CEO and founder of InsightsNow, a behavioral research firm, and a longtime leader in sensory and consumer science. His career spans industry and academia. A published author and former chair of IFT’s Sensory and Consumer Science Division, Lundahl has pioneered behavioral research methods and clean label design approaches that continue to shape product and innovation strategies. He has an MS in statistics and a PhD in food science and technology from Oregon State University.
Anna Rosales Vice President of Science and Policy

Anna Rosales, RD, is vice president of science and policy at the Institute of Food Technologists (arosales@ift.org).

Omnivore

IFT’s Omnivore and Omnivore Presents: SciDish podcasts spark lively, thought-provoking conversations with the science, business, and regulatory leaders shaping the future of food. Each episode delivers sharp analysis, practical insights, and bold ideas designed to challenge assumptions, ignite innovation, and energize your work across the global food system.

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