You can help spread the word about food science via social media. These guidelines will help you navigate each of the social media channels to spread the word. Before you start, please be sure to check your company’s social media policy.
By spending a few hours in your community, you can make a difference by educating people on food issues or by ensuring those individuals have enough to eat. Volunteering for food related causes is a great way to meet others interested in food sustainability, safety, and nutrition who may not have a full understanding of the positive impact food science can have. It’s also a great opportunity to introduce food science as a viable career choice to younger audiences.
Within your organization, there may be several colleagues who make not be aware of the valuable resources available to them. You can raise awareness and to help sell the story of food science and technology by reaching out to colleagues in your corporate communications, marketing, public relations office, or government relations team.
In the email, take a few minutes to introduce yourself and share a few resources that may be valuable to your colleagues. You can use the following template email to raise awareness of IFT resources that can help your organization’s communications professionals respond to consumers, media, local community groups, or government officials.
Dear [Colleague]:
Since you often get requests from the public and the media, I would like to share resources that may be useful to you. The Institute of Food Technologists (IFT) has developed tools to help spread the word about the important contributions food science makes in providing the world with an abundant food supply. I would like to call your attention to these tools compiled on IFT’s website and hope they can be of use to you as a communications professional.
I hope you will be able to use these tools to help raise awareness about the importance of food science to ensuring our global food supply is safe, nutritious, and sustainable.
For more information, go to ift.org or call +1.312.782.8424.
Sincerely,
[Your Name]
Dear [Family or Friend]:
The Institute of Food Technologists (IFT) has developed tools to help spread the word about the important contributions food science makes in providing the world with an abundant, safe, and nutritious food supply. I hope you find the information on IFT’s web site interesting and share it with others.
I hope these tools are helpful to gaining a better understanding of how important and essential food science is to ensuring our food is safe, nutritious, delicious, and sustainable. Please let me know if you have any questions. I’m happy to be a resource.
Many thanks,
[Your Name]
Dear [Reporter]:
I recently [read or viewed] a news story that discussed [add topic of news story], and I wanted to reach out to you to make an introduction. Your story on [topic] raised important perspectives, and I wanted to share a scientific perspective since I have a background as [add your expertise].
Your article covered important issues on [add positive aspects of the media story]. However, I noted that your story did not include information on [add information that you feel was missing or incorrect]. Also, I wanted to share background from the Institute of Food Technologists (IFT) about the important contributions of food science. At ift.org/foodsciencematters, you’ll find information and several videos providing examples of how food science plays an essential role in ensuring our global food supply is safe, nutritious, and sustainable. You may also be interested in other free resources on ift.org. Another resource is called Food Facts at ift.org/foodfacts .This web site is full of information and videos about food science and its positive impact on nutrition, food safety and quality.
I hope you will be able to use these resources to help increase understanding on food issues, and I would be happy to answer any questions if you plan to do any stories in the future.
Sincerely, [Your Name and Contact Information]
Reaching out to your elected officials is another great way to share the positive impact food science has.
To find the phone number of senators and representatives, you may search free government websites at www.house.gov and www.senate.gov, or you can call the U.S. Capitol Switchboard at (202) 224-3121 and ask the operator for contact information for your elected official.
Remember that telephone calls are usually taken by a staff member, not the member of Congress.
NOTE: You may also request a written response to your telephone call.
E-mail is the most popular choice of communication with a congressional office. If you decide to write an e-mail, this list of helpful suggestions will improve the effectiveness of your correspondence:
NOTE: You may also request a response to your e-mail.
Generally, the same guidelines apply as with writing e-mails to Congress. You may find a mailing address for your senators and representative directly at www.house.gov and www.senate.gov. However, please note that there is a considerable lag time between when you send the letter and when it is ultimately received in a House or Senate office. Therefore, you may want to opt for phone calls or e-mails.
ADDRESSING CORRESPONDENCE:
To a Senator:
The Honorable (full name)
__(Rm.#)__(name of)Senate Office Building
United States Senate
Washington, DC 20510
Dear Senator:
To a Representative:
The Honorable (full name)
__(Rm.#)__(name of)House Office Building
United States House of Representatives
Washington, DC 20515
Dear Representative:
Note: When writing to the Chair of a Committee or the Speaker of the House, it is proper to address them as:
Dear Mr. Chairman or Madam Chairwoman:
Dear Madam Speaker or Mr. Speaker:
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