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Ingredients Illustrated | APPLIED SCIENCE

True Colors

A visually oriented overview of food color and colorant ingredient trends.
Sprinkle Rainbow
Elizabeth Brewster

Food Technology Magazine

It’s black and white: Social media is a major driving force behind the growing consumer preference for foods and beverages that pop with color.

“Social media platforms are powerful catalysts for shaping and popularizing food trends, including those related to food colors,” says Kelly Newsome, senior global marketing manager, colors and savory flavors, at ADM. “From daring reds and lively pinks to sophisticated blues and natural greens, social media is igniting a craving for vibrant and distinct sensory experiences across categories.”

In fact, the $4.

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Hero Image: © Katie Rainbow/unsplash

Authors

  • Elizabeth Brewster Writer

    Elizabeth Brewster is a freelance writer based in Evanston, Ill. (lib500@comcast.net).

Categories

  • Food Business Trends

  • Consumer and Marketplace Trends

  • Culinary and Ingredient Trends

  • Food Product Development

  • Food Ingredients and Additives

  • Applied Science

  • Food Technology Magazine