August 01, 2025

How Gen AI Will Accelerate Food Industry Innovation

Futurist Tony Hunter lays out the impact that generative AI will have on food product development.

AI Analysis of Ingredients concept Illustration

Tony Hunter

Food Technology Magazine

The dismal statistics around new product rollouts are well known in the food industry. New product failure rates are as high as 90% by some calculations. But what if product developers could dramatically increase the odds of success—by using generative AI (Gen AI)?

Unlike traditional AI (artificial intelligence), which relies on human-programmed rules to produce output based on structured data, Gen AI doesn’t just follow rules. It learns from the data it is trained on, finds patterns, and provides novel insights—often from datasets beyond the ability of the human mind to comprehend. It can supply answers to questions we …

Login or Sign Up To Continue

You’ve hit your limit of free articles. Either sign in to your existing account, or sign up to be an IFT member and get access to hundreds of digital resources and articlers.

Authors

Tony Hunter Food Futurist, Consultant and Speaker

Tony Hunter Food Futurist, Consultant and Speakeris a food futurist, consultant and speaker, based in Brisbane, Australia, who specializes in food industry trends, technology and innovation. With previous roles as General Manager at National Food Service Australia and Foodpartners, Tony holds an MSc in Food Technology/Microbiology from the University of New South Wales.