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Innovation Drives Produce Growth

Sales of produce, including specialty and value-added products are strong.
New Alexia Spice of Life Thai Inspired Roasted Seasoned Potatoes
FT_Liz_Sloan A. Elizabeth Sloan

Food Technology Magazine

Innovative, produce-based convenience products are capturing consumers’ attention. Single-serve French fry packs, sliced avocado bread, fresh‑cut salads, and corn‑on‑the‑cob bites are among the products reshaping the produce aisle.

In the fresh produce sector, berries, grapes, and avocados posted the largest gains in dollar sales last year, according to FMI, The Food Industry Association. Meanwhile, the top three vegetables shifted: potatoes, lettuce, and tomatoes were replaced by onions, cucumbers, and peppers as the sales leaders.

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Authors

  • FT_Liz_Sloan

    A. Elizabeth Sloan President, Sloan Trends Inc.

    A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. (lizsloan@sloantrend.com).

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