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When Color Meets Flavor

The shift away from artificial additives is fueling innovation with ingredients that deliver both natural color and flavor.
hibiscus tea
Dana Cvetan

Food Technology Magazine

As consumers push harder for transparency and clean labels, one of the biggest shifts shaping product development is the accelerated move away from artificial colors and flavors.

“Consumers are placing greater emphasis than ever on transparency and clean labels. They want to know exactly what’s in their products and where it comes from,” says Kelli Heinz, vice president of marketing and industry affairs, Bell Flavors & Fragrances.

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  • Flavors

  • Food Ingredients and Additives

  • Natural Colors

  • Food Technology Magazine