Kelly Hensel

Kelly Hensel

With social media so intertwined with a majority of consumers’ everyday lives, it’s not a surprise to see trends—including food and flavors—beginning to develop from social media platforms. “We see new and disruptive flavors beginning to emerge from TikTok and other social media trends for which Gen Z will be the key audience,” says Lu Ann Williams, cofounder and global insights director at Innova Market Insights.

Bringing Viral Trends to Retail Shelves
This past summer, The Pink Sauce, created b…

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About the Author

Kelly Hensel is deputy managing editor, print & digital, of Food Technology magazine ([email protected]).
Kelly Hensel
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