Digital & Tech Flavors
With social media so intertwined with a majority of consumers’ everyday lives, it’s not a surprise to see trends—including food and flavors—beginning to develop from social media platforms.
With social media so intertwined with a majority of consumers’ everyday lives, it’s not a surprise to see trends—including food and flavors—beginning to develop from social media platforms. “We see new and disruptive flavors beginning to emerge from TikTok and other social media trends for which Gen Z will be the key audience,” says Lu Ann Williams, cofounder and global insights director at Innova Market Insights.
Bringing Viral Trends to Retail Shelves
This past summer, The Pink Sauce, created b…
About the Author
Manual Feature
Latest News
The Emerging Flavors of Africa
Still largely undiscovered by U.S. consumers, the ingredients and cuisines of Africa present opportunities for product developers seeking to create novel food experiences.
Milking It: Dairy-Derived Ingredients
A visually oriented overview of dairy-derived ingredient trends.
Finding the Sweet Spot
As consumers demand more sugar-reduced options, product developers are tapping into an expanding array of alternative sweeteners.
Consumers Flock to Frozen
Sales in the frozen food category have heated up across categories—from breakfast bites and baby food to bao buns.
How Digital Transformation Enhances Food Safety
In this column, the author provides an overview of the digital transformation tools available to help enhance food safety and the challenges that come with applying them.