Brian Sterling

Cannabis ediblesWhat changes have occurred in the way Canadians perceive cannabis since it was legalized there in 2018? How do Canadian and U.S. consumers of cannabis and edibles compare? In May 2021, working with Dalhousie University (Halifax, Canada), the Canadian management consulting firm SCS Consulting launched surveys simultaneously in Canada and the United States to address these questions and examine consumer perspectives in the two nations.

Canada and the United States have a long, shared history. Howe…

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About the Author

Brian Sterling is founding partner and president of SCS Consulting. He also holds a research position at Dalhousie University’s Agrifood Analytics Lab. ([email protected]).
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