Pierce Hollingsworth

Fresh, expensive, rare, intricate, trendy, imported, attractive. The term quality can be defined in many ways—and often is, to suit the marketing goals of brand managers.

Today, this semantic challenge is aimed more at broadening than narrowing the definition. To marketers, this is good because quality is a key selling point. The broader the definition, the broader the possible applications and, ultimately, the depth of consumer demand. Moreover, the U.S. economy is good, which means that consume…

Premium Content
You've reached your monthly limit of free articles.
Access Food Technology
Log in Subscribe