Donald Pszczola

Donald E. Pszczola

When writing about “technology push” vs “marketing pull,” it is difficult to visualize an image that best typifies this relationship. The image of two people sitting at the opposite ends of a long table may be too organized or simple; on the other hand, two forces locked in struggle until the end of eternity may be too dramatic. The words “push” and “pull” bring to my mind some kind of an aerobics exercise, which, when you take into consideration the amount of perspiration involved in making a p…

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About the Author

Food Technology magazine Senior Editor and key member of the Food Technology editorial staff for 26 years.
Donald Pszczola