A. Elizabeth Sloan

Today, Americans have a great interest in and a keen understanding of food. They read recipes like novels, are more interested in the “Food Channel” than soap operas, and complain bitterly when they can’t find the latest trendy product or pill. Indulged by restaurant takeout and over-the-top tastes, today’s “virtual cooks” favor flavor, fast-forward service,and fun!

Americans will continue to try to simplify their lives. Frazzled by fusion and overwhelmed by product options, time pressures, and …

Fig. 1 SELF-TREATMENT MOVEMENT

Fig. 2 INGREDIENT TRENDS & PROJECTIONS...

Fig. 3 MOST USED SUPERMARKET MEAL SOLUTIONS

Fig. 7 NUTRACEUTICAL SUB-MARKETS

Fig. 8 CONSUMERS

Fig. 9 WHAT SHOPPERS SAY THEY DO IT HOME TO KEEP FOOD SAFE


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