Upstart Companies Define the Healthy Foods Market

Annual “healthy foods” sales in the United States last year were pegged at $20 billion, with a 10% annual growth rate, according to Datamonitor, a New York research firm. These figures include all nutritionally enhanced foods such as orange juice with calcium, vitamin-enhanced cereal, breakfast bars, and herbal-fortified beverages. However, Datamonitor doesn’t include organically grown meats and produce, often included with healthy foods.

Highlights in some of the “healthy” categories are surpri…