A. Elizabeth Sloan

From Ricky Martin to the Lambada, Americans are loving everything Latin, and that includes foods and beverages!

CONSUMER TRENDSPenton Food Service Media reports that “Nuevo Latino” is currently the top influence on noncommercial foodservice menu development. Its future looks strong. In a January 2000 survey conducted for Restaurant Business, 56% of high school students said they have already tried Latin food, and an additional 29% said they will try it in the future.

If multicultural influences continue to have …


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