Today’s food ingredient companies are exhibiting a variety of different strategies in promoting their products and services to their customers. These novel approaches, many of them born out of strategic alliances between ingredient companies, processors, packagers, marketing firms, universities, and other key players, could be seen at the 2001 IFT Annual Meeting and Food Expo in New Orleans.
For example, at the show, one could find creative variations on the concept,“ One Stop Shopping.” Such an …