Donald Pszczola

Donald E. Pszczola

Today’s food ingredient companies are exhibiting a variety of different strategies in promoting their products and services to their customers. These novel approaches, many of them born out of strategic alliances between ingredient companies, processors, packagers, marketing firms, universities, and other key players, could be seen at the 2001 IFT Annual Meeting and Food Expo in New Orleans.

Consumers are trying newer, more innovative applications. Shown are (top) shrimp and snack seasonings formulated with a Nuevo Latino profile that combines heat of peppers, citrus flavor, and spices, and (bottom) a Bull’s Eye Bloody Mary made with a savory beef flavor.

For example, at the show, one could find creative variations on the concept,“ One Stop Shopping.” Such an …

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About the Author

Food Technology magazine Senior Editor and key member of the Food Technology editorial staff for 26 years.
Donald Pszczola