Pierce Hollingsworth

“In today’s time-pressed world, we don’t always have time to shop, chop, cook and clean. Yet, we want to serve and enjoy foods that taste just like homemade.” This neat bit of copy writing appears on Nestle’s Stouffer’s Sensations Web site, and it does much more than introduce the company’s expanding line of frozen meals. The words also define today’s mandate for value-added foods—from the perspective of the consumer.

Convenience Is Key to Adding ValueThis is a consumer with lots of choices and little regard for distinctions betw…

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