A. Elizabeth Sloan

For many years, major food marketers have looked at the natural products industry as a stepchild catering to those fringe consumers willing to disregard taste for health or as a testing ground for trend-setting products that eventually—with the aid of technology or repositioning—may be able to capture the attention of mainstream America.

Times have changed. Anyone who attended the recent Expo West show in Anaheim—and there were a lot of IFT members there—couldn’t help but be impressed by the unpr…

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