Innovation has become recognized by organizations’ executive management as a mean of creating and sustaining a competitive landscape for coping with the requirements of the new millennium. Most companies have a formal in-house process to manage both the downstream and upstream parts of the business. However in most firms, innovation management is still lacking. This reflects management’s fear of stifling what is still often perceived as a soft and intangible factor combining creativity, knowledg…

Fig. 1—Optimization steps. From Abell (1999)

Fig. 2—Chemical reaction

Fig. 3—Innovation-process flow

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