James N. Klapthor

It should come as no surprise that efforts to attract news media to the Institute of Food Technologists’ Annual Meeting & Food Expo can be rewarded with significant coverage of the latest advancements, products, and issues affecting food.

Comprehensive coverage began in earnest on Day 3 of the show, when the Orange County (Calif.) Register ran the front-page story, “Having a food flight of fancy means sieving on the edge,” published June 17. Products presented during the show by Kerry Ingre…

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