More and more, ingredient companies are using the IFT Annual Meeting & Food Expo to define—or perhaps reshape—themselves to convey certain ideas or themes to their customers.
Depending on the company, of course, this may be done in a variety of ways—for example, the design of the booth structure to reflect an overall theme; the press conferences, tours, and other events held at the booth; the use of culinary chefs to prepare dishes that incorporate ingredients available from the company; the …