Donald Pszczola

Donald E. Pszczola

More and more, ingredient companies are using the IFT Annual Meeting & Food Expo to define—or perhaps reshape—themselves to convey certain ideas or themes to their customers.

Sweetened flaked coconut adds flavor and visual appeal to bakery or confectionery applications.Depending on the company, of course, this may be done in a variety of ways—for example, the design of the booth structure to reflect an overall theme; the press conferences, tours, and other events held at the booth; the use of culinary chefs to prepare dishes that incorporate ingredients available from the company; the …

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About the Author

Food Technology magazine Senior Editor and key member of the Food Technology editorial staff for 26 years.
Donald Pszczola