A. Elizabeth Sloan

With 61% of adults overweight and 28% obese, and 13% of kids age 6–8 years and 14% of adolescents overweight, it’s not surprising that the weight-loss market has come back, big time! However, consumers’ motivations, practices, and demands for diet foods, beverages, and programs have changed, offering a myriad of new food-based solutions and repositioning opportunities, some with unexpectedly strong scientific support.

While historically the weight-loss market tends to cycle, favoring one trendy …




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