Note to McDonald’s: To Every Thing There Is a Season

Seasonal winds are blowing like the Santa Ana’s for the world’s largest restaurant chain and one of its most recognized brands. The big question is: Will the Golden Arches be able to maintain its overreaching dominance in the new millennium?

McDonald’s Corp., based in Oak Brook, Ill., is an American icon, with restaurants girdling the globe. More than 30,000 units in 121 countries serve 46 million customers every day. It is a component of the venerable Dow Jones Industrial Average, with annual sa…