Protecting Trademarks and Servicemarks
Federal registration alone does not protect a company’s trademark and servicemark rights. The mark owner must take further steps to prevent loss or abandonment of the rights.
Companies increasingly use trademarks and servicemarks to protect their brands and obtain a competitive advantage in the marketplace. Registration with the United States Patent and Trademark Office (USPTO) provides the trademark or servicemark owner numerous benefits such as constructive notice nationwide of the mark owner’s claim of ownership of the mark, a legal presumption of nationwide ownership of the mark, the exclusive right to use the mark on or in connection with the goods or services s…
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