J. Peter Clark

Freeze drying is enjoying a recent burst of popularity due to the success of breakfast cereals containing freeze-dried berries, such as strawberries, raspberries, and blueberries. Every major cereal manufacturer either has such products or is about to introduce them. According to the Wall Street Journal of May 15, 2003, fruit-containing cereals are the most successful product innovation since sugar-added cereals in the early 1950s.

PROCESSINGHerb Aschkenasy, CEO of Oregon Freeze Dry, Albany, Ore. (phone 54…

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