Conducting Sensory Research with Children
Sensory testing with children can provide insight into their likes and dislikes, and sensory professionals need to use methods appropriate for different age groups.
There is no argument that kids have become one of the largest markets in many parts of the world. While it may be difficult to put a finger on any precise amount, the purchasing influence of kids has been estimated at $300 billion in the United States alone. Food and beverages represent as much as 60% of that impressive youth market. Small wonder that food and beverage manufacturers are continuously scrambling to discover what tickles the palates of kids and teens.
Children’s Behavior, Likes, and…
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