Winning Back Trust in Food Science

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Omnivore

Episode Description

Food science has a trust problem. In this episode, we’ll explore some of the reasons why consumers are mistrustful and confused, discuss how misinformation spreads, and share thoughts on what food professionals can do to help rebuild trust in the food system. Science communication experts Linda Eatherton and Veronica Jarmillo break down some of the challenges of science communication and offer practical strategies for addressing misinformation.

Plus: This episode of Omnivore is brought to you by IFT FIRST - Food Improved by Research, Science, and Technology. Join the leading food science and innovation expo, IFT FIRST, at McCormick Place in Chicago, July 12-15, 2026, for the industry's premier event connecting innovation, science, and business. Learn more at ift.org.

Featured Guests

Linda Eatherton Founder of Eatherton Communications

Linda Eatherton is a veteran science communicator. As founder of Eatherton Communications, she helps food and beverage companies create and retool brand positioning. Prior to this role, she spent more than two decades leading Ketchum’s global food and beverage practice and providing counsel and oversight to food and agricultural organizations around the world. Earlier in her career, she held leadership posts at Kraft Foods and Dairy Management Inc.
Veronica Jaramillo Cofounder of the Food Truth Project

Veronica Jaramillo is a food scientist and passionate science communicator. Veronica is the cofounder of the Food Truth Project, an initiative that tackles misinformation on food, nutrition, agriculture, and wellness via workshops and social media, educating and empowering audiences while strengthening trust between government, industry, and consumers. She also contributes to Unbiased Science, a unique collective of experts across public health dedicated to transforming health, pharma, and medtech communications by bringing the latest data to life in the real world.

Omnivore

IFT’s Omnivore and Omnivore Presents: SciDish podcasts spark lively, thought-provoking conversations with the science, business, and regulatory leaders shaping the future of food. Each episode delivers sharp analysis, practical insights, and bold ideas designed to challenge assumptions, ignite innovation, and energize your work across the global food system.

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