Volume 58, No. 1
Asking respondents to rate systematically varied combinations of features and benefits can help product developers identify product elements that consumers will like and that may differentiate one manufacturer and one offering from another.
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Volume 57, No. 12
Volume 57, No. 11
Maryland Section IFT Suppliers Night
Owings Mills, Maryland
Southern California Section IFT Suppliers Night Expo
Garden Grove, California
Florida Section IFT Suppliers Night Expo
Orlando, Florida