The food and beverage industry is facing a critical time in its evolution. On the one hand, scientific developments are identifying increasing numbers of active components in foods and beverages which provide health and functional benefits such as impeding cancer cell growth, improving immune response, and protecting against bacteria and viruses. On the other hand, it is becoming increasingly clear that the Western diet is leading to serious health problems such as obesity, diabetes, and hyperte…

Fig. 1—A deeper understanding of the science of taste is offering new solutions to food industry problems.

Fig. 2—Consumer sensory test results show that use of the bitter blocker improves the taste of low-sodium soups containing potassium chloride.

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