Aaron L. Brody

The stereotypical marketing model that favored ad hoc creativity, mass media investments, and a nebulous connection between spending on marketing and returns is long gone. Process, metrics, and technology should rule and drive successful marketing today and in the future. Equally transparent is a strategically advantageous venue where consumer food companies can make the transition from the old to the new model—in their packaging.

Steps in design of bottle for ReaLemon 100% Lemon Juice progressed from a rough sketch at left to a refined sketch, an industrial drawing, a 3-D model, to a final package.More Attention to Packaging Needed
With food companies spending up…

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In This Article

  1. Food Processing & Packaging