Celebrity Beef
Beef, once a commodity in the supermarket’s refrigerated case, is being branded to add value and to differentiate products. Two recent examples of this trend are brands with a celebrity athlete tie-in—Greg Norman Australian Prime and Nolan Ryan’s All Natural Tender Aged Beef.

Professional golfer Greg Norman offers Greg Norman Signature Wagyu, a 350-day, grain-fed, super premium line of Wagyu beef. It is accompanied by Greg Norman Premium, a range of 120-day, grain-fed beef. The rang…

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