A. Elizabeth Sloan

Four of the world’s best-known market-trend gurus—Harry Balzer of the NPD Group, Amanda Archibald of Mintel International, Maryellen Molyneaux of the Natural Marketing Institute, and Robert Gannon of ACNielsen—participated in the first annual “Food Technology Magazine Presents” program at the 2006 IFT Annual Meeting of the Institute of Food Technologists in Orlando, Fla., on June 27.

The session featured, from left, panelists Balzer, Archibald, Molyneaux, and Gannon and moderator Sloan.

They provided a very lively and well-attended discussion of future food industry, restaurant, and ingredient oppor…

Figure 1. Percentage of breakfast meals that include carbonated soft drinks (CSD). From NPD’s National Eating Trends/CREST report, 2006

Figure 3. Percentage of consumers who think their diets are deficient in certain ingredients and the specific health benefits they associate with those ingredients.From National Marketing Institute’s Health & Wellness Trends Database, 2005.

Figure 4. Percentage of consumers worldwide who regularly purchase foods with specific health benefits. From ACNielsen’s Functional Foods with Added Health Supplements report, Dec. 2005.

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