Playing It Safe

Bioterrorism, bird flu, mad cow disease, food allergens, mercury in fish, acrylamide, and antibiotics—it’s ironic that despite the United States’ having the safest and most reliable food supply the world has ever known, the list of food safety issues continues to grow.

Although U.S. shopper food safety confidence slowly eroded to a low of 74% being very/mostly confident from 1996 to 2000, confidence rebounded to 81% in 2004 and 85% in 2005, according to the Food Marketing Institute (FMI). Only 1…