Functional 'Add-Ins' Boost Yogurt Consumption
The yogurt market in the United States, according to market analyst Datamonitor, is worth about $7 billion and is set to grow further.
The yogurt market in the United States, according to market analyst Datamonitor, is worth about $7 billion and is set to grow further.
A key factor driving sales growth has been the increasing demand from consumers for dairy products with “functional” properties. This has led to the promotion of added-value products such as probiotic and other functional yogurts.
Another important trend is the increasing demand for consumer convenience. The success of yogurt drinks is based on its portable format,…
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