TOM VIERHILE

The yogurt market in the United States, according to market analyst Datamonitor, is worth about $7 billion and is set to grow further.

OMU drinkable yogurt recently launched in China by Canton American Flower Lounge Livestock Co. is enriched with MEG-3 brand omega-3 EPA/DHA from fish oil.A key factor driving sales growth has been the increasing demand from consumers for dairy products with “functional” properties. This has led to the promotion of added-value products such as probiotic and other functional yogurts.

Another important trend is the increasing demand for consumer convenience. The success of yogurt drinks is based on its portable format,…

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