LYN O'BRIEN NABORS

Alternative sweeteners are among the most thoroughly studied and scrupulously regulated ingredients in our food supply. They are also the most visible. Consumers are very familiar with sweeteners—they understand what sweeteners do and know them individually by their trade names, if not generically.

REGULATORY STATUS OF ALTERNATIVE SWEETENERS

In a 2004 nationally projectable consumer survey conducted by the Calorie Control Council, 84% of respondents reported using low-calorie, reduced-sugar, or sugar-free foods and beverages. And 85% of th…

Major suppliers of alternative sweeteners













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