In the United States, cardiovascular disease is the leading cause of death, especially for those age 65 and older. The American Heart Association (AHA) states that 106.7 million Americans age 20 and older have total blood cholesterol levels of 200 mg/dL and greater, and about 73 million age 20 and older have high blood pressure.
Consumers are becoming more aware of their heart health. According to the International Food Information Council, 53% of the consumers it surveyed mentioned their heart a…