NEW SKUs

Cap Releases Vitamins
Rising Beverage Co., Los Angeles, Calif., recently rolled out Activate functional drinks in test market. The bottled product features a unique cap that releases ingredients into the liquid. The functional ingredients—including vitamins and herbs—are stored as a powder in a moisture-resistant chamber inside the cap. When the user twists the cap, a small plastic blade cuts the seal and releases the ingredients into the water below. Combining the ingredients and water at the p…